$50,000+ generated in 30 days for a Course via FB Outreach
This is the case study of a client who had a dating course funnel which we re-designed and helped him make over $52k in the first 30 days of launch.
And $78,000+ in the first 60 days.
It’s all done with the help of –
⦿ A Complete Funnel Buildout. (offer + optin + VSL)
⦿ Automating 4 Facebook Accounts (for outreach).
⦿ Posting strategic content on the facebook accounts.
⦿ Installing Appointment Setters.
He was selling his course at $297 a pop before we were working with him. We increased the price by $200 once we made him a solid offer/including a bunch of bonuses.
It’s increased to $497 a pop when we started.
Here’s what we did with this brand…
Built a Solid Freebie (A 55-min Training)
Set up his Email Automation.
Set up FB automation for outreach
Trained his VA’s to make sales on DMs.
He already had his Instagram in place and had a decent sized email following
(over 1300 emails subs when we just started working together).
We then started building a LEAD MAGNET.
A lead magnet is something that you give away for FREE in exchange for someone to sign up to your email list. In our case we used a 55-minutes value packed video as a Lead Magnet. So on the FREE training, he..
Introduced himself & built rapport
Showed them what could be done.
Gave them advice regarding relationships
Did the course pitch by the end.
The lead magnet was related to the main product and it gave away a small fraction of the main course.
The Digital Pickup Bootcamp for Men ($497)
The 3 Step Click Magnet Dating System (FREEBIE)
For a FREEBIE to work, you must really find something that TEASES your audience.
And it must be really specific.
The Reason for being specific: People who opts in for the FREEBIE will be more likely to check out the course.
We took a week to craft the training which ended up 55 minutes long. It had crazy value in it, and we were confident it would work out.
Facebook Automation + VA’s = $$$
Once the funnel was ready, we started sending traffic to the opt-in page.
Our VA’s initiated conversations with our prospects and we were doing 90-100 outreach on a daily basis. That’s an insane 2700-3000 outreach (text chat) on a monthly basis to our ideal course buyers.
We automated 4 Facebook accounts and our VA’s were converting those prospects into sales like crazy. Persuading them to get them course.
We had over 600 opt-ins in the first 30 days.
& our avg conversion rates were around 46%
By the end of the first week we had around 350 people in our email list. We had a SOAP opera sequence in place to nurture the audience and sell them on the 4th and the 5th emails.
He already had some social proof so we used them on the email sequence.
By the end of the month we had around $52,000 cash collected from the course.
The next month, we started with an upsell (group coaching) and had an extra $17,000 worth of clients on the pipeline.
The sales system that we built is proven to work, it’s all about the game of traffic. My client can decide how many FB accounts & VA’s he wants to employ for this job.
More accounts on automation = more sales. (directly related)
After the first month of his marketing campaign, he’s averaging 70-90 sales per month purely from Facebook automation.
If you have a course that is doing 10-20 sales a month and you want to hit 100-150 sales a month, connect with us by clicking the button below, we’ll help you get there.
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